The players are paid with credits for Facebook to play games, including titles by Lily Allen, Gorillaz, David Guetta and other artists
EMI has become the first major label to sign a partnership to sell music within a social game on Facebook using the social network's Facebook Credits virtual currency.
The major label has agreed a deal with social game publishers MXP4, a number of tracks from artists like Lily Allen, Gorillaz, The Jackson 5 and David Guetta \ it within MXP4's Bopler games collection on Facebook.
Fans can play a variety of rhythm games for free with a 60-second clips of songs, but it must pay with credits Facebook for access to the full song. MXP4 struck separate deals with EMI 's recorded music and publishing divisions.
"Games are a high-growth digital business, so we are always on the lookout for ways to license our music or have our artists involved in that area," says Cosmo Lush, EMI's vice president of digital business development.
"We are talking to many potential partners about the games industry, but MXP4 were very forward thinking and keen to move quickly to get some of our music licenses and get started."
"This is the first time a music label and publishing such a deal with the Freemium business model have signed \," says Albin Serviant, MXP4 's Chief Executive. "We expect more signatures from other publishers and labels to the end of August for the commercial launch of Bopler games \."
This is not the first crossover between music and social games. Lady Gaga's latest album was promoted in Zynga's FarmVille game earlier in 2011 with her own virtual farm, GagaVille.
0 ความคิดเห็น:
แสดงความคิดเห็น