วันเสาร์ที่ 12 พฤศจิกายน พ.ศ. 2554

Why pundits

social game world is not all have his way into the App Store

location-based mobile games are not a new idea, but too often over the years, technological innovation has not been accompanied by the popularity or profit.

Cities area

Finnish company is currently Shadow Grey Top 13 box office App iPhone in its country of origin, for example. In the U.S., for its part, the highest grossing 12 applications - and that is out of all applications, not just games -. Booyah is my city 2

The game is like CityVille Zynga, with proven and reliable social mechanics of the game that players build a city and earn coins and stars to help them grow even more. You can spend real money through-app purchases to accelerate this process along, too.

CityVille key difference, however, is the use of the site. The location of the participating companies in the city are based on those around them in the real world, and can get bonuses for registering in these places during the game.

If this skepticism about the causes My City 2 than that based on the location of madness to think that the application blockbuster position of the card again. For comparison, the United States, originally CityVille is currently the 39th most successful application, despite his playing Zynga poker is the second.

"The performance has really exceeded our expectations," said Jason Willig, who joined Booyah earlier this year as director of operations, before rising to replace the co-founder and CEO of Keith Lee in early October. He previously worked with game publishers such as EA, Vivendi and LucasArts.

"Our vision is really a great promise for consumers where they are issues, but they promise to life is very difficult." Beginning to see rays of my city in two titles were released. But we see that the place is really important for our players. All figures are much better than we think when we write our business plan. "

Booyah

been here before. In December 2009, the original was published MyTown [sic] games for iPhone. The location is also used, but the arrivals were the main gameplay, rather than a supplement in my town 2. The business model was also different, based on advertising and sponsorship payments application. This has a lot of press at the time.

"What resonates with consumers is the place, no place," says Willig. "Versus MyTown, really want to play with a sense of my city 2, which takes place within a game that people really appreciate. So I made a conscious decision to hand in isometric 2.5D with mechanics are no different from other cities-building games. But where we can distinguish what is most personal, and this place, and work course. "

One thing my town 2 that remains now is the social, which is interesting given its importance for games like CityVille who have the kind of urban construction so popular in the gaming world social . Players can tweets of his achievements, but there is no option to connect via Facebook, visit the cities of friends or interact in other ways.

to come. "People told us they want to do more, so the next set of features that we add all the social interactions are about," says Willig. "Visit the towns of other players, and also the creation of businesses in your city who are not physically near you: the bar, he went to college, for example."

Willig say that advertisements and sponsorships in the original game MyTown "outperformed" for the brands involved - players can earn virtual items from brands such as Pantene and H & M

Early Bird is an interesting case study for other developers because it provides a platform for new games such as Booyah My City 2. These hundreds of thousands of players are now seeing a brand MyTown Park area, which promotes the new title.

This idea of ??internal cross-promotion is a big problem in 2011 is so high in the priorities of smart developers like getting a promotion to the Apple App Store appears. The question of how to build your own network of actors - especially -. You trust to make great games are hot in the industry


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