GameSpot
: How did this happen? Sour Patch looking for someone to make a game? Capcom has identified the audience for people who wanted a set of Sour Patch kids as lacking justification?
Sebastian Genesio
: We wanted to create a way for customers to engage with the brand beyond the traditional means of marketing. Our customers, with special attention to adolescents and young adults looking for a real and meaningful content. Games, music and social are the ideal platform to connect with these consumers, and we see our work in these areas to be a growing success.
: Method Man How to participate?
: Method Man We just help us tell the story of World Gone Sour. As an avowed fan of the brand and creative freedom, he was on board from the beginning. It is also very similar to our "bittersweet time" for children, which was known to be a little rebellious, but he has a soft side in its shell.
: lyrics, Method Man this game could get a note, even in its form of censorship. There was great concern about whether the references of the penis pump fits the brand identity Child patch sour?
: Our biggest concern was the creation of content that was genuine, and so he gave man free create a method to track the story of the lost child Sour Patch through their eyes. Consumers are saturated with content every day, and I wanted something to break through the clutter and be a shared success. The video was a huge success with over 1 million hits in total, and we can only hope that we will see the same excitement around the launch.
: The game is a note of the specific objective?
Tim Lewinson
: World Gone Sour is rated T for Teen.
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